Own a piece of MarketForce
Since our public launch in 2020, one of the most popular requests we have received is the ability for people who love what we are building to invest in MarketForce, alongside institutional investors. When...
MarketForce raises $40M Series A to scale up the super app for Africa’s informal merchants
Nairobi, Kenya – Today, MarketForce, the Nairobi-headquartered B2B platform for retail distribution of consumer goods and digital financial services in Africa, announces the closing of a $40 million Series A round, the largest Series...
MarketForce targets 1 million merchants in Cellulant Partnership for digital financial services expansion into 5 new markets in Africa
Nairobi, Kenya – MarketForce, the B2B retail and financial services distribution platform today announced a strategic partnership with Cellulant, a Pan-African payments company, to extend the availability of RejaReja retailer ‘super app’ to over...
MarketForce welcomes FMCG distribution veteran Arthur Bourekas as Chief Commercial Officer
MarketForce, the Kenya and Nigeria-based B2B platform for retail distribution of consumer goods and digital financial services in Africa, is pleased to announce the appointment of Arthur Bourekas as the Chief Commercial Officer, effective...
Harambeans Prosperity Fund Co-invests $100,000 in MarketForce alongside two Harambean-led funds
The Harambeans Prosperity Fund– a donor advised investment vehicle formed through the Harambe Entrepreneur Alliance’s network of prominent families and corporations co-invested $100,000 in Y Combinator Harambean venture MarketForce. The investment was made alongside...
Welcoming Ore Omolaja as our Nigeria Country Manager and Head of Business
We are excited to announce the appointment of Ore Omolaja as our Nigeria Country Manager and Head of Business, effective 15th July 2021. Ore will lead the expansion of MarketForce into Nigeria, including brand...
MarketForce raises $2M pre-Series A to scale B2B retail marketplace, RejaReja
Today, MarketForce, the Kenyan-based B2B platform for retail distribution of consumer goods and digital financial services in Africa, announces a $2 million pre-Series A round, bringing total funding to-date to $2.5 million. With this...
MarketForce acquires Digiduka to consolidate distribution of consumer goods with digital financial services in Africa
Today, MarketForce, the end-to-end retail distribution platform for consumer brands in Africa, announces the strategic acquisition of Digiduka, a startup on a mission to bring informal retailers in Africa into the digital economy. The...
Meet Rose Waihunyu: Our Positive and Outgoing Sales Admin
Rose Waihunyu joined MarketForce in January 2021 as a Sales Admin under our retail business unit, Rejareja. Her duties include providing support for the troops on ground, monitoring stock levels as well as cash...
MarketForce and Pezesha partner to offer affordable merchant finance
MarketForce was born to bridge the gap in retail distribution by delivering an end-to-end platform that enables consumer brands to deliver essential goods and services to retailers and consumers. We have been revolutionizing...