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Announcements / Blog

February 22, 2022

MarketForce raises $40M Series A to scale up the super app for Africa’s informal merchants

Nairobi, Kenya – Today, MarketForce, the Nairobi-headquartered B2B platform for retail distribution of consumer goods and digital financial services in Africa, announces the closing of a $40 million Series A round, the largest Series...

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Announcements / Blog / Partnerships / Product Launch

December 6, 2021

MarketForce targets 1 million merchants in Cellulant Partnership for digital financial services expansion into 5 new markets in Africa

Nairobi, Kenya – MarketForce, the B2B retail and financial services distribution platform today announced a strategic partnership with Cellulant, a Pan-African payments company, to extend the availability of RejaReja retailer ‘super app’ to over...

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Announcements / Blog / Careers

September 28, 2021

MarketForce welcomes FMCG distribution veteran Arthur Bourekas as Chief Commercial Officer

MarketForce, the Kenya and Nigeria-based B2B platform for retail distribution of consumer goods and digital financial services in Africa, is pleased to announce the appointment of Arthur Bourekas as the Chief Commercial Officer, effective...

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Announcements / Blog

August 25, 2021

Harambeans Prosperity Fund Co-invests $100,000 in MarketForce alongside two Harambean-led funds

The Harambeans Prosperity Fund– a donor advised investment vehicle formed through the Harambe Entrepreneur Alliance’s network of prominent families and corporations co-invested $100,000 in Y Combinator Harambean venture MarketForce. The investment was made alongside...

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Announcements / Blog / Careers

July 12, 2021

Welcoming Ore Omolaja as our Nigeria Country Manager and Head of Business

We are excited to announce the appointment of Ore Omolaja as our Nigeria Country Manager and Head of Business, effective 15th July 2021. Ore will lead the expansion of MarketForce into Nigeria, including brand...

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Announcements / Blog / Partnerships

July 8, 2021

MarketForce raises $2M pre-Series A to scale B2B retail marketplace, RejaReja

Today, MarketForce, the Kenyan-based B2B platform for retail distribution of consumer goods and digital financial services in Africa, announces a $2 million pre-Series A round, bringing total funding to-date to $2.5 million. With this...

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Announcements / Blog / Partnerships

June 15, 2021

MarketForce acquires Digiduka to consolidate distribution of consumer goods with digital financial services in Africa

Today, MarketForce, the end-to-end retail distribution platform for consumer brands in Africa, announces the strategic acquisition of Digiduka, a startup on a mission to bring informal retailers in Africa into the digital economy.  The...

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Blog / Careers

May 3, 2021

Meet Rose Waihunyu: Our Positive and Outgoing Sales Admin

Rose Waihunyu joined MarketForce in January 2021 as a Sales Admin under our retail business unit, Rejareja. Her duties include providing support for the troops on ground, monitoring stock levels as well as cash...

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Announcements / Partnerships

April 29, 2021

MarketForce and Pezesha partner to offer affordable merchant finance

  MarketForce  was born to bridge the gap in retail distribution by delivering an end-to-end platform that enables consumer brands to deliver essential goods and services to retailers and consumers. We have been revolutionizing...

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Announcements / Careers

February 1, 2021

Salum Kaporo joins MarketForce 360 as the Country Manager, Tanzania

  Amid the difficulties of 2020, there were several bright spots for our company, ranging from significantly growing the team and setting up a new business line, to raising our first external round of capital, getting...

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