Salum Kaporo joins MarketForce 360 as the Country Manager, Tanzania

Amid the difficulties of 2020, there were several bright spots for our company, ranging from significantly growing the team and setting up a new business line, to raising our first external round of capital, getting accepted into Y Combinator and of course surviving the pandemic. The team grew significantly and we improved our product feature set to meet our customers needs.
With that remark, we are happy to announce MarketForce 360 is now live in Tanzania; with the recent hiring of Salum Kaporo as the Country Manager effective January 2021. He shall be leading our enterprise business development efforts in Tanzania, while ensuring customer success for existing clients. Salum has 13 years of work experience as Senior Sales/ Commercial/ Customer Service professional. He has previously worked at AfriTrack, Vodacom, Liquid Telecom, and ZanTel in Tanzania.
Coming full circle
Salum is coming from the technology industry and has experience in developing and implementing innovative marketing and commercial strategies successfully. His skills and experience which include providing leadership to the sales channels, distribution structures and commercial function, development of new business offers to partners and dealers, project management and ownership of substantial budgets will be critical to the growth of MarketForce platform in Tanzania. He has a strong ability to work in a multinational environment and is fluent in both English and Swahili.
Additionally, Salum is a strong leader with an excellent reputation for building and retaining highly motivated and focused multicultural teams and we are delighted to have him on board.
In Salum’s words
“I have a strong ambition in building businesses from the scratch all the way up to unicorn status, and this ambition will only be achieved when the right people meet the right product at the right time in the right company and I am convinced MarketForce 360 is the right company.”
MarketForce 360 today
We provide a mobile app where sales agents record all their sales activities including leads, prospects, visits, payments and feedback as they happen, giving companies real-time market visibility into the performance of their agents and products in the market. This enables companies to serve customers better by optimizing their sales, and marketing activities and teams based on market trends and consumer purchasing habits.
Our greatest achievement is the product stickiness that we have been able to achieve on our Financial Services product, MarketForce One – with clients such as Platinum Credit, Momentum Credit, Fanikiwa Microfinance, Madison Insurance and LetShego using our solution.
We are so excited to have Salum Kaporo joining us at MarketForce 360’s office in Dar es Salaam, Tanzania. Please join us in welcoming Salum!