Own a piece of MarketForce
Since our public launch in 2020, one of the most popular requests we have received is the ability for people who love what we are building to invest in MarketForce, alongside institutional investors. When...
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Global ESOP – In It Together
The tech industry is often associated with innovation and disruption, yet it is also a sector that relies heavily on the hard work and dedication of its employees. Startups in particular are known...
The Underdogs: A MarketForce Story
Startup founders are the type of people who find motivation when there is no predictable path to follow, the odds of success are low, and they have to take personal responsibility for failure. On...
Reimagining the Future of Retail Trade in Africa through Public-Private-Partnerships
Traditional retail trade across Africa is notoriously fragmented and expensive to service, with hundreds of thousands of independent retailers being serviced by an equally fragmented network of distributors, wholesalers, and sales agents. Each step...
Celebrating Women: International Women’s Day
As we celebrate International Women’s Day, we interviewed one of our most industrious women on the Kenyan team, Eunice Vikatsi. Enjoy this engaging session below. – Tell us a bit about yourself and...
2022: The Year in Review
Every year we like to do a recap of what each month looked like for us, and considering 2022 seemed so much better than anyone expected, it’s only befitting to keep this tradition going....
Meet Dianah Mutagoma: Our Devoted People and Culture Business Partner for Uganda and Rwanda
Dianah Mutagoma joined MarketForce on 1st June 2022 to take on the People and Culture Business Partner role where she currently serves our Rwanda & Uganda markets. Work experience Having previously worked for some...
Kenya’s Tesh Mbaabu wins People’s Choice Award and $250,000 grant in Africa Business Heroes Prize
Over the weekend in Johannesburg, South Africa, our Co-founder and CEO bagged the People’s Choice Award and 1st runner-up at the just concluded Africa’s business Heroes (ABH) Prize Competition. Africa’s Business Heroes (ABH) Prize...
MarketForce Customer Service Month
At MarketForce, our most important focus is our merchants. While we train and remind staff throughout the year that exceptional customer service is the MarketForce way, we also took time to enjoy special activities...
A JOURNEY OF RELENTLESS AMBITION: Top 40 Under 40 Men 2022
Africa is a beautiful continent that has amazing possibilities for the future! While that’s the case, it lacks many opportunities and chances for young people to express their genius. That is where Tesh and...