5 reasons why you should automate your field sales and distribution
The African retail market is highly informal, fragmented and expensive to serve, with more than 90% of retail transactions occurring through informal channels. Furthermore, outdated forms (pen and paper, Excel) of collecting data are still the main system used for sales and distribution management. Together, these issues dramatically affect every actor of the distribution value chain.
- Manufacturers, financial service providers, and distributors suffer from lack of market visibility, low product availability, lost revenue, and falling market share.
- Sales agents have a hard time achieving targets because of slow and inefficient transactions, and insufficient and error-prone data collection.
- Finally, consumers lack timely access to essential goods and services.
Here are 5 reasons why you should automate your entire sales and distribution process:
Save Time & Money
By removing the paperwork burden, you will experience lower administration costs and faster data entry. By automatizing every activity, you’ll also reduce the manpower required to generate reports and statistics.
Boost Sales & Productivity
By digitizing data collection and by automating the lead-to-customer conversion process, MarketForce shortens the sales cycle and enables sales agents to manage relationships, take orders and deliver products in a faster and easier way. In short, agents can sell more in less time.
Generate Real-Time Market Visibility
MarketForce gives “last mile visibility” of the sales channels in real-time, allowing for data-driven decision-making. Managers and executives can keep track of sales agents’ performance as well as to gain real-time data on market trends and consumer purchasing behavior, thus being able to forecast sales and be the first ones to spot new opportunities.
Increase Customer Satisfaction & Loyalty
By providing more efficient orders or by helping to avoid frequent product stock-outs, companies who use MarketForce will have more satisfied retailers. At the same time, by ensuring access to essential goods and services, they will gain more satisfied consumers.
Harness the potential of the African market
MarketForce 360 is ideal for manufacturers, service providers, distributors, and BTL marketing agencies who work in field-sales intensive industries. With MarketForce, your company can solve the last-mile distribution challenge and make the best out of Africa’s market potential, increasing revenue and gaining market share.